New preparations for the bi-annual air show at Little Rock Air Force Base have opened new channels for sponsors, such as Cabot Advertising and Promotion Commission, Chris Roberts of the Air Show Committee told commissioners at the June 19 meeting.
The Air Show Committee is made up of community members supporting and promoting the Air Show.
Having Cabot displayed prominently on the air show advertising will be significant, Roberts said.
There will be four sponsors displayed on the posters, the air base Community Council has committed to the first spot, Roberts said.
After hearing of changes and offerings for sponsors, the commission voted to increase the $6,000 budgeted for sponsorship to $10,000.
Roberts said that this year’s Air Show will feature the Navy Blue Angels, set for Sept. 8-9, but scheduling the shows will be done somewhat differently.
There will be a limited air show Friday for the close–in community around the base, along with an air show that night, Roberts said.
“If you never saw a night air show before, it’s pretty neat,” he said.
Like most groups, the Air Show Committee is curtailing its budget, shrinking some things. The base is doing the same on its side. Obviously, the financial stresses of the world require that, he said.
“We are very happy to have the support of community organizations, like (A&P Commission),” he said.
There have been some changes that will allow combining funds from the Air Show Committee with sponsorship packages at the air base. Air Force restrictions have prevented that in the past. The changes let planners avoid duplication of expenses, he said.
Donations to the Air Show Committee are now the same as giving donations to the air base and credit is given as such, Roberts said.
That means any recognition or promotion that the base does, the donor is credited on it.
Roberts said, “Whether it is a program, brochure or even the poster.”
People come from throughout the state, and even out of state, because of the advertising of the air show.
About eight years ago, there were about 100,000 coming during the two days of the air show.
“Now we are bringing in 250,000 for the weekend,” he said.